July 2025

Our main brand, TYE Arcade, just wrapped up one of its most successful months to date.

Gaining over 250 Million Views and 1.1 Million Subscribers.

So, how did we make it happen?

While we're always experimenting with new content formats to drive growth, this time, our breakthrough came from an unexpected place — our lowest-performing series.

It may sound strange, but by analyzing what wasn’t working, we were able to reimagine and refine the concept.

The result?

A dramatic turnaround that delivered major gains in viewership and engagement.

This experience reminded us that growth doesn’t always come from what’s new — sometimes, it comes from having the courage to revisit and improve what didn’t work the first time.